Celestiq in the House: how Cadillac plans to become the Rolls-Royce of cars (again)

Celestiq: The rebirth of luxury

The Celestiq is a new Cadillac that aims to bring back the glory days of the brand. It is a hand-built, ultra-luxury sedan that will be priced at over $300,000. The Celestiq is the first car to be built on GM's new Ultium platform, which is designed for electric vehicles. The car will be powered by two electric motors that produce a combined 600 horsepower. It will have a range of over 300 miles on a single charge.

The Celestiq is a very important car for Cadillac. It is the brand's first real attempt to compete with the likes of Rolls-Royce and Bentley. If the Celestiq is successful, it could help Cadillac regain its status as a top luxury brand.

The future of Cadillac

The Celestiq is just one part of Cadillac's plan to become the Rolls-Royce of cars. The brand is also investing in new technology, such as autonomous driving and electric vehicles. Cadillac believes that these technologies will be the key to success in the future of the automotive industry.

Cadillac is also focusing on improving its customer service. The brand is opening new dealerships and offering new services, such as valet parking and home delivery. Cadillac wants to make sure that its customers have a positive experience from the moment they step into a dealership to the moment they drive off in their new car.

Conclusion

The Celestiq is a bold move for Cadillac. It is a car that is designed to compete with the best in the world. If the Celestiq is successful, it could help Cadillac regain its status as a top luxury brand.

Cadillac is also investing in new technology and improving its customer service. The brand is determined to become the Rolls-Royce of cars once again.